Top Level Trends of SEM Worldwide in 2010 and 2011
How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.
View ArticleWhy PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective...
View Article2 Books Offer Killer Social PR, Facebook Ad Tactics
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and...
View ArticleMicrosoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being...
View ArticleScalable Facebook Ad Campaign Tips
Facebook Ads is like chess: it’s easy to learn the rules, but difficult to master the game. The Clickable team recently shared some tips on how to become more efficient and effective at managing larger...
View ArticleSEO Pricing Models: How Much Should You Charge?
SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look at how search engine optimization is priced and how you might...
View ArticleGoogle Tests Sources Feature in Search Results
Google has confirmed they are testing a new feature, Source boxes, that appear to the right of organic search results for some queries when no ads are present. This latest addition to Google's SERPs...
View ArticleRunning Online Video Ads Alongside TV Doubles Brand Recall [Study]
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a...
View Article43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's a review of those paid search signals.
View Article5 Local-Mobile Recommendations for the Pay Per Call Comeback
With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for...
View ArticleHow Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the...
View ArticleHow to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or...
View ArticleHow to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy...
View ArticleWhy Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and...
View ArticleSEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs,...
View ArticleSegment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your ads based on...
View ArticleA Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on...
View ArticleClayton Homes Drives Conversions with YouTube TrueView Ads
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site,...
View ArticleHow to Master Working With Bloggers
Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade...
View ArticleAdvertising on Facebook: Self-Serve Ad Units Explained & Examined
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here you’ll find a run-down of the most common self-service Facebook ads, text, and...
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