How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when...
View ArticleSocial Media Link Building
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of...
View ArticleThe Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable...
View Article66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many...
View ArticleSocial Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content,...
View ArticleMobile Marketing: Connecting With Your Audience on the Move
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and...
View Article3 Tips For a Successful Switch to YouTube's One Channel Design
Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be...
View ArticleHow Orabrush Harnessed the Power of Video Marketing
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind...
View ArticleTop Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals...
View ArticleGoogle Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices...
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to...
View ArticleSearch & Social Synergy: Build Buzz, Get Links, Grow Your Brand
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for...
View Article3 Strategies to Succeed in Today's Mobile Marketplace
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile...
View ArticleTrends and Techniques for Digital Marketers and Data Geeks #SESTO
Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret...
View ArticleGoogle Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced...
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched...
View ArticleFacebook's Mobile Surge: Ad Revenues Double
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs)...
View Article5 New Website Vulnerabilities Straight from Black Hat & DEF CON
Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that...
View Article3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make...
View ArticleFacebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook's...
View ArticleSocial Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set...
View ArticleMicrosoft Opens Online Scroogled Merchandise Store
Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs. Google seems to be taking the latest assault in stride,...
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