How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's how to maintain holiday momentum and foster lifetime customers using a mix of...
View Article5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary...
View ArticleTake Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to...
View Article4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four...
View Article5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that...
View ArticleWhy You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if...
View ArticleSocial Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content,...
View ArticleMobile Marketing: Connecting With Your Audience on the Move
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and...
View Article5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary...
View Article4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four...
View Article3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the...
View ArticleOptimizing Search and Digital Marketing With Multi-Channel Attribution...
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.
View Article3 Tips For a Successful Switch to YouTube's One Channel Design
Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be...
View ArticleHow Orabrush Harnessed the Power of Video Marketing
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind...
View ArticleFacebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook's...
View ArticleSocial Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful. Here's how to measure engagement metrics against pre-set...
View ArticleVoice Search: Mobile Tactic Here. Now. 2DAY.
411 Calls Directory Assistance. PCM. DA Rocks Voice Search 2DAY. EOL.
View Article5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that...
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